Laura Manning, Payments Manager at William Hill, said: “William Hill greatly values customer experience and partnering with TrueLayer is an important power move in providing a top-notch service to our clients. One in four customers (28%) even said they’d consider depositing more money if they could withdraw their winnings instantly.

More than half (55%) of iGaming players in Europe said they were likely to switch to a provider that offers instant providers, while 64% said they’d be more likely to trust an operator that offers instant withdrawals and deposits. Instant pay-ins and payouts are also crucial to winning new users and fostering customer loyalty. Research from TrueLayer and YouGov shows that 8 in 10 European players consider quick payouts important when choosing a betting provider. Open banking payments facilitate the instant experiences that iGaming customers increasingly value. Its key offerings include sports betting, casino games, bingo and poker. One of the UK’s most notable bookmakers, William Hill has been a leading name in UK gaming since 1934. Payments from TrueLayer are authenticated directly with a player’s bank, ensuring PSD2 and SCA compliance as well as significantly reducing the risk of fraud and unauthorised transactions. Powered by open banking and using instant payment rails, these transactions also allow customers to transfer their winnings directly to their bank account in seconds, offering a superior user experience. Users can now select the Instant Bank Transfer option to quickly pay into their William Hill accounts.

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